Marketing does work and the proof is in the pudding! Recently I wrote a guest post at a friends blog titled, “Maybe you don’t need that iPad.” The whole idea behind the post was to focus on the personal finance aspect of buying an iPad through asking yourself questions such as, “Do I really need the iPad?” Needless to say I got hammered with a lot of sub-par comments by iPad supporters who basically called me an Apple hater.
Unfortunately the readers got the whole post wrong, and I’m anything but an Apple hater – my iPhone and iPod are proof of that. Instead I wrote the post to get others to think about whether they truly need another computer device in time for Christmas when they already have a laptop (and/or desktop) that does virtually the same job. But more the whole idea behind the post was how someone can keep $400+ in their pocket by forgoing a solid product that’s very well marketed.
Personally speaking, over the years I’ve had ample opportunities to purchase my own iPad. So far I passed on the purchase. Instead I gave away a piece of the expensive technology during my 2 year blogiversary giveaway by spending $400 of my own money on a new iPad. Yes, the giveaway was a success if you care to know.
But that’s not why I’m writing today’s post. Instead I wanted to share with you the post that I wrote (link is above) and gain your thoughts on whether the average iPad user truly needs another device when they already have a laptop? Think of this from a personal finance stand point!
Also I came across this brilliant info graphic (below) that depicts what the average Ms. Mac 2012 looks like – young, pretty and generally under 20 years of age.
Furthermore, I think you should know that without much surprise, Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence – that’s five years in a row as the winner or co-winner of this award. Coincidentally the runners up were McDonalds, P&G, Google and GE – in other words, some of the worlds most recognized brands that prove marketing does work!
If you really care to know what makes Apple such a great marketer, read this post by Forbes on Why Apple Is a Great Marketer.
So in conclusion, I have two questions for you:
- Aside from the iPad being a great tool, are most of the purchases made due to great marketing or due to actual need and/or product knowledge?
- Do you own an iPad? Why or why not?
Photo Credit (The Next Web)