Okay, I’ll start off by admitting something in this post that I generally wouldn’t admit otherwise – I’m not the greatest commenter in terms of volume, but certainly make the effort when the time allots. However, I hate when I leave a comment and get no acknowledgement. Sorry to say but that’s quite shallow in my opinion. Especially when I see you’re responding to other comments.
Is my comment not good enough? Not cool enough? Not long enough? What’s up, talk to me playa! I bet you don’t even know why you didn’t respond to a readers comment, but now that you’re getting called out you’re not liking it.
If you’re really interested in building up a solid reputation and trust, what better way than to acknowledge someone’s effort with a reply? A simple formula that MANY bloggers fail to follow.
Nobody likes being ignored. Interact with your readers in the comments (quickly, not in a week or two when you get around to it), Twitter, Facebook, etc. Foster your tribe and say hello. People love hearing (and reading) their name. Use it.
Why You Shouldn’t Ignore
Your readers are your customers. Great customer service goes a long way, so take pains not to ingore your customer when they give their feedback.
If you ignore your readers comment, do you think they’ll forget? Nope. Do you think next time your new post hits Twitter they’ll promote it? Highly unlikely. Why would they, you ignored them, so they’ll ignore you.
Many bloggers strive to build up readership, yet one of the worst things you can do as a business blogger (and blogger in general) is to ignore your readers. In this case, your readers are likely your customer base as well – at least potentially.
When one of your readers takes the time to leave a comment, make sure you respond to them in a timely manner. When your readers see that you care about their input, they’re more likely to recommend your brand to others and help spread the word about your business. It’s free promo for your blog.
Few Reasons Why The Ignoring Happens
Blogging is a commitment on more than just writing blog posts. Blogs are probably THE BEST use of an blogger’s time when it comes to building the blog’s platform through reader engagement on the blog or via social media.
But some bloggers find that responding to every email, social media response or comment is a time suck that keeps them from their primary writing goals.
For most of us, blogging is fun. Having fun with words is good at any stage of your blogging career, but at some point we want to take blogging to the next level and possibly build a small business out of it. This is where you’ll rely heavily on your readership as you transition from a part-time fun blogger to a more dedicated serious brand building blogger.
But don’t feel pressured. Blogging is a commitment. Don’t start if you don’t have the time or discipline to follow through – including responding to your loyal readership.
Loyal Readers Grow Blogs
There’s a reason why I average over 22,000 visits per month. It’s all because of loyal readers. Excited, loyal readers will do more for your blog than you can and will. They’ll comment, share, like, and buy from you all while you’re not even blogging. That’s the holy grail of blogging and what you’ve probably tasted, at least to some extent.
Keeping readers on your blog and building relationships is the key to growth. If you’re not succeeding at this, your work might be phenomenal but it’s not going anywhere big. That’s sort of the bad news. The good news, is that you can improve. Surprisingly enough, you can retain readers and grow your blog more by changing the most simple things – replying to every email and comment you get for starters.
Social media will only take you so far. So, stop spending time on Twitter posting about the nasty greasy burger you’re about to eat or the fact that you got dumped and get real. Seriously! Your growth doesn’t depend on Twitter, or Facebook. Unless you have a massive following and use a media platform to tweet your messages 500 times a day, it’s not worth it. Even though I just signed onto Facebook recently, Facebook marketing if you haven’t noticed, is a bag of hot air waiting to burst. It’s leaking as you read this.
Bloggers, be honest with me, do you sometimes ignore your readers? Why?
Readers, how do you feel when you leave a comment and don’t get a response in return?
Thanks for stopping by.